LAUNCHING OF THE NEW COMMUNICATION CAMPAIGN FOR THE UPCOMING EDITION OF EUROCHOCOLATE IN PERUGIA FROM 16th THROUGH 25th OCTOBER 2009

A hammer and a modernly designed ruler are the protagonists of the sixteenth edition of the chocolate event, which will be one day longer than before.

Break ranks!
The military order that has been chosen as the slogan of the sixteenth edition of Eurochocolate Perugia is a clear invitation to think outside the box, to give free rein to one’s individuality, to go beyond the usual habits to be able to enjoy the food of the gods in a new way and in all its complexity.

In 2009, Eurochocolate wants to promote creativity, so everyone can love chocolate as he or she pleases. Dark or milk, bar or nugget, in whatever form it is, it doesn’t matter: there’s room for all!

The tools of this sweet, peaceful revolution, which up to now have had very little to do with chocolate, and precisely for this reason have been chosen as the images symbolizing the new communication campaign of Eurochocolate 2009, are a hammer, which symbolizes the “break”, and a ruler named again “Golosimetro” (sweet tooth gauge).

The big names of Italian design chosen to interpret the two objects in the Eurochocolate spirit and turn them into original gadgets are, Matteo Ragni, food designer who has been working with Eurochocolate for years in the creation of ever-curious chocolate products of great impact, and Paolo Ulian, coming from new generation Italian designers, whose objects are always characterized by a disarming but engaging simplicity.

Of course, both the hammer and the Golosimetro are made of chocolate and marked up by the brand Costruttori di Dolcezze (Builders of Sweetnesses) available from next September, could be broken... with the teeth!

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