In seventh heaven is where the lucky winner of the contest by the same name will be. The contest, sponsored by Mulino Bianco, will officially open Eurochocolate on Saturday, October 18th with an original ribbon-cutting ceremony on board the Pan di Stelle hot-air balloon.

As guest of honour of the event, the winner will fulfil his or her dream of flying over Perugia under the admiring gaze of the crowds of chocolate-lovers gathered in the Santa Giuliana stadium, the balloon’s take-off point, and in the city’s historical centre, where the heart of the exhibition is.

For the entire duration of Eurochocolate, Pan di Stelle will remain in Stadio Santa Giuliana at the disposal of whoever wishes to reach seventh heaven through the heady experience of flying in a balloon.

Walking through the historical centre of Perugia, visitors will be transported by the fun offered by the many shows prepared in collaboration with the most important chocolate manufacturers in Italy and in the world.